Those of you who have been following our popular Data Zoo series of blog posts and White Paper may be interested to know that whilst completing our Data Behaviours training course using the Data Zoo concept, we have discovered a new species in the Data Zoo – The Not Bovvered.
The Data Zoo features a number of different generic data behaviours with descriptions of how they can improve or worsen the quality of data. The Zoo includes behaviours such as the Data Anarchist, Jobsworth and Data Squirrel.
The UK comedienne Catherine Tate created a very popular fictional character in The Catherine Tate Show called Lauren Alesha Masheka Tanesha Felicia Jane Cooper. Lauren is a stroppy 15/16 year old with the catchphrase “Am I bovvered?” – if you are not familiar with the character, this clip from Comic Relief shows when Lauren met Tony Blair.
N.B. For non-UK readers, please be reassured that not all UK teenagers are like this!!
So what does this have to do with data?
The behaviour of the Not Bovvered is not typically a data quality issue, but is a data integrity issue. They are not bothered about trivial matters like IT security or data protection. They will leave their username and password on a “Post-It” attached to their computer screen in case anyone needs access to their files. They may browse through sensitive data to find interesting facts about famous clients. When transferring data it will not be encrypted and will be stored on disks or memory sticks which then get lost in a taxi.
There is nothing positive about a Not Bovvered
There is a high risk of data loss/leakage and fines under the Data Protection Act (or similar legislation). There is also a risk of the loss of commercial advantage and leaks to outside bodies.
This behaviour will not be compliant with corporate information security policies and may indicate non-compliance in other important areas.
Generally not good news!
Impact on others
The Not Bovvered will tend to generate a culture of non-compliance which, if allowed to persist, may lead to compliance issues in other areas and for others to copy this behaviour.
How would you correct “Not Bovvered” behaviour?