Professionalism – we conduct ourselves to the highest standards and produce high quality outputs

Integrity – we do what we say we will do

Honesty – we will deliver bad news when necessary and will say if we make a mistake

Co-operation – we will work in teams with others when required and always keep client needs in mind

Innovation – we seek out new ways to solve problems for clients and the wider industry. We keep our knowledge up to date and are open to new ideas

Leadership – we lead groups for professional bodies and other organisations to develop the skills of the industry/sector