Who we are

We are Data and Process Advantage Limited. Our website address is: https://www.dpadvantage.co.uk.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

If you submit a Contact Form, we will not store your details, nor will we contact you about any other matter than the one raised using the Contact Form.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Direct marketing

We will not market to private individuals (B2C or Business to Consumer marketing).

A business email address, such as firstname.lastname@company.com is considered as personal information.

We do not use or maintain mailing lists of contacts and will only contact individuals in relation to their professional role.

For existing customers, we may get in contact to discuss new or different services and work activities. When we do so we will provide an opportunity for them to opt out of further marketing or contact, if they choose.

For potential new customers, in accordance with GDPR Recital 47 (“The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”) we may make contact using email addresses provided on business cards, derived from LinkedIn details or similar. We will only do so on the basis of this contact being made with the Data Subject in relation to their professional role and responsibilities and not as an individual person. When such contact is made we will provide a clear GDPR Notice clarifying the nature of the contact and providing clear instructions for opting-out of any future contact.

The right to object to direct marketing will be explicitly offered to the Data Subject in an intelligible manner so that it is clearly distinguishable from other information.

A Data Subject’s objection to direct marketing will be promptly honoured. If a customer opts out at any time, their details will be suppressed as soon as possible. Suppression involves retaining just enough information to ensure that marketing preferences are respected in the future.


We offer a number of free downloads of White Papers and Flyers. These can be freely downloaded without providing any personal details.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics and WP Statistics in order to monitor overall web site traffic and activity. We do not use this information to identify individual web site users.

Who we share your data with

We do not share your data with any other organisations.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

To contact us about data protection, or any other matter, please use the Contact Form or email admin@dpadvantage.co.uk

Additional information

How we protect your data

Any information supplied via our web site is stored within our WordPress web site. Access is security controlled and only available to company administrators.

What data breach procedures we have in place

In the unlikely event of an actual, potential or suspected data breach, we will immediately contact both the Information Commissioner’s Office and the individuals concerned to notify them of this occurrence. We will then assess the steps required to mitigate any issues arising from this situation.

What third parties we receive data from

We do not receive personal data from any third parties. 

What automated decision making and/or profiling we do with user data

We do not use automated decision making or profiling.