Most people should be familiar with the old adage “Garbage In, Garbage Out” intended to remind people that if your input data is poor, then any outputs will also be poor. There is a variant of this that cropped up
Can you do effective Business Analysis without Data Analysis?
A colleague and I attended a well respected Business Analysis conference this week. One of things that we both noticed was that, whilst there was much talk of lean/agile approaches and customer engagement, there was precious little talk about data