Data Zoo charactersDifferent people interact with data in different ways and can have significant effects on data quality.

Our unique and popular Data Zoo concept will help you identify these different behaviours, explains the factors that influence behaviours and shows how to change behaviours to have a better impact on data.

Some of the key data behaviours in The Data Zoo are:

  • Whinger – The Whinger would rather complain that the new system is not as good as the old one, that current organisational approaches are wrong etc. rather than undertake data tasks
  • Jobsworth – The Jobsworth will use any ambiguity or lack of clarity in standards and processes as a reason for not undertaking tasks
  • Data Squirrel – The Data Squirrel will have hoards of data (both paper and electronic), which do not exist in corporate systems, and are often liked by their colleagues as they are often able to answer tricky questions
  • Data Anarchist – The Data Anarchist puts a lot of energy into data activities, however, this will typically be to create their own systems using spreadsheet or personal database software, but they are unlikely to keep corporate systems up to date
  • Data Evangelist – The Data Evangelist is a valuable ally, they understand the power of data to an organisation and devote energy and time to convince others that good data practices are in their long term interests

These different data behaviours are illustrated in the diagram below using the three axes of Compliance, Impact and Strategic Awareness.

  • Compliance – how well an individual complies with written (and unwritten) standards for data activities
  • Impact – the energy and enthusiasm shown towards data activities
  • Strategic Awareness – how well an individual understands the overall strategic position and objectives of their organisation

data zoo

 The data behaviours employees tend to exhibit will be influenced by both the team that they are in and by organisational factors – an over bureaucratic process to obtain IT assistance will encourage Data Anarchists.

Please fill in the form on the right to download our free Data Zoo white paper for more information.